When your company looks professional, your potential customers trust that you can deliver what they need. People remember what they see far better than what they hear or read. A picture paints a thousand words…
Corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives.
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such.
Graphic Design is the process of visual communication, problem solving through the use of type, space, image & colour.
Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos & branding), publications (magazines and books), print advertisements, brochuress, posters, custom designed wallpaper, decals, signs, product packaging and point of sale.