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Total Print Variable Data Printing

What is Variable Data Printing or VDP?
Variable Data Printing or VDP (also known as variable information printing, or VIP) is a form of on-demand printing in which elements such as texts, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database or external file.Variable data printing is mainly used for direct marketing, customer relationship management and advertising products.